Keynotes · Team Training · Cohorts · Fractional AI Leadership
your team
deserves
better than
inspirational
We train people to use AI the way we use it ourselves – in a real business, doing real work. No fearmongering, just tools you’ll open Monday morning.
“
If you open ChatGPT every day, you’re already in the top 1% of AI users on the planet. We build from there.
– Ingrid Schneider, Founder
Stages & organizations
most ai training
rooms go silent
here’s why
The trainer knows AI but doesn’t know your business. Strong content but zero connection. Everyone leaves inspired and nothing changes Monday.
01
they skip the foundation
Companies rush to transformation before their people understand the basics, it falls flat every time.
02
the trainer doesn’t use the tools
Most AI trainers learned from a certification or a webinar but they’ve never used AI to move money in a real business.
03
the training goes stale
AI changes fast, a static manual from January is outdated by March and most training doesn’t account for that.
Our Method
we don’t skip steps
Our EAT framework is why training sticks. Every engagement follows this sequence – no exceptions.
E
Education
Plain language first and every learning style at the table. Short videos, live demos, real examples from your industry.
A
Application
Open your laptop and try it. We don’t move on until people have done the thing – not just watched it happen.
T
Transformation
Built AI intuition that keeps working after we leave the room – so your team grows without needing us in it.
Ingrid SchneiderFounder · Train In Your Lane
The Story
i didn’t set out
to teach ai
Kiddy Academy asked, Nicole asked, I said yes. The rest is that I was already using these tools every day in my other business, Stay In Your Lane – a marketing and franchise consultancy. When they asked me to train their team, I had something to show. Not a deck, actual work we’d done, in an actual business, that week.
That’s the part most AI trainers can’t say out loud.
What started in the franchise world grew into higher ed, research institutions, and small business owners across industries. This was never just a franchise problem, It’s a global one.
the bar: if you can’t use it in your own business, you don’t teach it in someone else’s.
The Proof
proven on the stages that matter
“Most interesting keynote I’ve heard in the 20 years I’ve been coming to this convention.”
Ben & Jerry’s Multi-Unit Operator
“An outstanding general session at our FBR Summit – one of our highest-rated, with attendees fully engaged, laptops open, applying what they were learning in real time.”
Michelle Rowan
President & COO, Franchise Business Review
audiences consistently rate this session
#1 at the conference.
“Made AI feel approachable and immediately useful. The cohort model built shared confidence, boosted adoption, and gave us a clear path forward.”
Erich Johnston
Empower Franchising
“Transformed how our team approaches technology. Immediate productivity gains and a renewed sense of innovation across our franchisees.”
Paul Pickett
CDO, Wild Birds Unlimited
“They gave us really specific things we could use. We left with three ideas we could implement immediately.”
Brandy Carzoli
Manager, Ben & Jerry’s
aligned withDoL
2026
Our approach maps directly to the US Department of Labor’s AI literacy framework.
Published February 2026. We were already doing it — not because we followed their framework, but because good teaching is good teaching.
What We Teach
we teach what we use every day
Every trainer on our team uses AI in their own business. Not from a webinar, from the work that didn’t wait.
Campaigns, copy, content strategy — AI applied to real marketing work. Prompts your team will open Monday and use by noon.
Workflows, automations, process improvement — AI that cuts the admin load and gives your team time back.
Who We Serve
if your team uses technology,
we can help
AI adoption is a people problem, not a technology problem. It shows up the same way whether your team runs franchises, sells homes, trains therapists, or manages a university — and we fix it the same way.
any industry,
any team size
From 10-person small businesses to enterprise franchises to research universities — if your people are being told to figure out AI on their own, that’s who we’re here for.
AI training
Agents and brokerages are drowning in listing copy, client follow-up, and market reports. AI fixes all three — if someone shows you how to actually use it.
Work With Us
here’s how people usually start
Every engagement is hands-on. We come to your team, in your industry, and make it stick.
Ingrid on stage at your conference or leadership meeting. A talk that changes how the room thinks about AI — not just talks about it.
We come to your team, in your industry. People leave saying “I can use this Monday” — not “that was inspiring.”
Smaller groups, more depth, ongoing learning. Built for teams that want to keep growing as AI keeps changing.
Part-time AI leadership for your organization. Strategy, security, and side-by-side execution — you learn while we work.
ready to
actually use ai?
We don’t do inspirational. We do useful. Let’s talk about what that looks like for your team.
